We like Derek’s post about the amazing capabilities we’ve been given to create, make, or contribute—something.
There has never been a better time to be making media. There are more tools to help than ever. There are more media consumers and media producers than ever. The world is more literate and media savvy than it’s ever been.
Our bird’s eye view: production costs are near zero, as is marketing. Distribution is global and always on. And interaction fidelity via social networks and platforms means we can easily interact with the people for whom (or with) we create.
Creating—something—doesn’t have to be much. It can be an avatar, a blog, a tweet, an upload. But it’s the first step away from passive consumption and towards active participation. It’s an inch closer to community and citizenship. And it’s virtuous: you get what you give.