Meet the new Storybird.
Seventy percent fowl, 20 percent once and future king, and 10 percent derp, our new mascot replaces the much loved icon that has graced Storybird since our launch.
See, we kept running into a little problem:
People confuse us with Twitter everyday. Even though our pudgy budgie predates Twitter’s up-and-to-the-right bird-in-flight, and even though ours is a clever trompe l’oeil made up entirely of apostrophes—we’re pretty keen on standing out from the crowd. “Birds of a feather flock together” has never been our thing. We like being different.
So we bid farewell to our original Storybird and went back to the drawing board.
First there was origami bird, inspired by our Art Director Tyler’s son who is currently going through a paper folding craze. We found OB breathtaking, but a bit sharp. Possibly harsh.
Next came the comment bubble/book/bird mark. Working from a brief from our cofounder Kaye, Tyler developed this mark to symbolize community, books, and, natch, a bird. It was clever and extensible, but we eventually abandoned it because it lacked personality.
Personality was, in fact, at the heart of our search. We wanted whatever replaced our inaugural icon to have character. To BE a character.
Enter Sam Dallyn, a UK designer we’ve known for years. We explained our situation to Sam and a couple of weeks later he produced “Owl”.
Owl was cute. Owl sat on a perch overlooking our name. And our name now included an intriguing use of period marks to replace the stems of the “r”.
But Owl felt a bit young for us. We debated this for a week and in the interim Hootsuite rebranded. Owl was out.
We asked Sam to have another go. “More character!” we said. Kaye, inspired by the story of the Swan Princess, asked him to try a bird with a crown.
“Why a crown?”
“Backstory. A crown tells a story.”
“That’s the whole point. We don’t say. We let people fill in the blanks.”
And so this cheeky little fellow entered our life. We’ve lived with him for a month now, pecking away at different scenarios: our web app, our new iOS apps, posters, book covers. We like him. A lot.
And that little Twitter problem? No longer a problem.
Naturally, we fussed with the typography. Thick, thin, Futura, News Gothic…
Then Tyler pulled out HF&J’s Gotham and made this:
…and we were done.
Despite his origins, our little Storybird is still a bit of a mystery. A bird of intrigue. What is his backstory? Why is he wearing that crown? Does he have a name?